I am a New York based Art Director who has been working in the field for over 12 years.
My experience includes Web, Print, Commercial shoots and Photography. I am currently the Art Director at InteractiveOne and manage all design aspects of the largest African American online site BlackPlanet.com. I also oversee our various sites which includes, AsianAve, MiGente, GLEE, and FaithBase.com
As the sole Art Director, I am responsible for the creative direction of all sites under the Interactive One umbrella. I manage a team of Designers and Copy Writers who conceptualize and develop creative for our various clients in the Automotive, Food & Beverage, Health & Beauty, and Entertainment industries. Our clients include Coca Cola, Ford, Honda, New Line Cinema, American Airlines, Walmart and a host of other national brands.
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Print Projects:
I work closely with both the Sales and Marketing teams, managing a dedicated staff that works on Communication Design projects. It is my responsibility to maintain our brand identity and give direction on projects that concern brand awareness. Here are a few samples of print requests with which I’ve worked:
In 2005, we had the opportunity to make our first 30 second TV spot promoting AsianAvenue (now called AsianAve). The concept for the video was inspired by the INXS video for "Need you tonight". A major reason you bond with others is through similarity in interests. As a social networking site, it was important for us to convey to viewers that they could meet other members of similar interest on AsianAvenue. Our goal through this commercial was to illustrate that sharing your interests on AsianAvenue could lead you to meeting others of like mind.
Photography:
In my free time, I enjoy film, music, reading and photography. Outside of design, Photography has always been an important interest. In the past 10 years, I’ve worked on my own personal projects, documenting what I see and things I like. Please click on the image to see my work.
